Marketing 101: What is CRO (Conversion Rate Optimization)?
If you’re in advertising or marketing, it helps to have an understanding of what conversion rate optimization is. CRO can be a powerful tool to improve the success of every marketing campaign,...
View ArticleMicro-yes(s) versus Micro-moments
In this article, we dive into ideas for using the micro-yes methodology to better serve customers and increase conversion on all your customers’ micro-moments, while improving your overall inbound...
View ArticleMarketing 101: What is the happy path?
The happy path is a quick, linear path to the purchase of a product or service where the customer doesn’t get sidetracked, either by their own distracted actions or by a poorly designed process by the...
View ArticleMarketing 101: What is above the fold?
The above-the-fold area (also known as “above the scroll”) is an arbitrary amount of space — far smaller on a mobile phone than a desktop computer. But is that arbitrary space enough room to tip the...
View ArticleMarketing 101: What is website usability?
Usability is in the eyes of the beholder. That which is easy to us isn’t always obvious to our customers. Today, we explore that topic and offer a little advice.
View ArticleVoice-Over Coaching: Tips for improving external webinars, internal trainings...
Here are 12 tips to help develop your speaking voice for more effective communication in webinars and interviews because many marketers don’t have time or budget for professional voice-over (VO)...
View ArticleAsk MarketingSherpa: Value proposition layers versus communicating the value...
MarketingSherpa answers these questions: Is it common to present the value proposition in layers or should it be communicated more concisely? How early in the user journey should the value proposition...
View ArticleDoes Your Marketing Copy Have Earfeel?
Great advertising and branding doesn’t just get a point across. It gets the earfeel just right.
View ArticleMarketing 101: What is baking in?
Daniel Burstein explains what exactly is meant by “baking in” in a business and marketing context.
View ArticleMarketing 101: What is (particular about) digital marketing?
Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires...
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